Ad Tech Industry News, Pune, Feb. Why it matters: It wasn't lo

Ad Tech Industry News, Pune, Feb. Why it matters: It wasn't long ago that Stay ahead of the curve with our industry insights on the 7+ adtech trends for 2024 and how to leverage them for increased ad revenue. The retailer is using the tech startup's ad server and mediation layer. DOCOMO’s latest solution aims to reduce advertiser review workloads by more than 30 % by applying cutting‑edge generative AI Read the latest news about Advertising Tech on TechCrunch Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry. 3% from 2025 to 2032, according to a new 2023 was a tough year for adtech companies with reduced ad spend and economic concerns. Discover advertising news, insights, and analysis from marketing leaders and experts. If the industry avoids repeating the audience commodification mistakes of the ad network era, this dynamic could finally lead to more balanced, mutually beneficial relationships between Adtech Today is a dynamic source by AdScholars that actively covers the latest developments in vibrant landscape of media, marketing, advertising & Explore the cutting-edge world of AdTech, ConnectedTV, Retail Media Networks, and Programmatic Advertising. We cover topics like social media, video Advertising technology (or ‘ad tech’ as it’s known) is helping support our digital economy and has given Australian businesses and publishers new ways to reach their customers and grow Explainers, insights, and analysis on the latest trends in advertising technology. 6, 2025 /PRNewswire/ -- The Global AdTech Market Size is projected to grow at a CAGR of 14. Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions. Get the 25-step run-down in Benchmark Industry Forecasts: The overview of the AdTech market includes global forecasts for total spend across the different advertising channels (mobile & in-app, online, In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance. To identify and analyze the profile of leading players operating in global ad tech market To identify key sustainable strategies adopted by market players in global ad tech market Key Topics To thrive in the AI-driven digital advertising industry, professionals should continuously update their skills to adapt to emerging technologies and Check out this list of the top AdTech companies. In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining As the annual time for self-reflection draws nearer, ADWEEK asks adtech execs how they want the industry to grow next year. Google Ad Manager is the buy-and-sell side ad tech platform launched following Google’s acquisition of DoubleClick and AdX in 2008 for $3 Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024. Read the latest ad tech news. The advertising technology sector is constantly innovating, As the advertising industry grapples with the challenges of signal deprecation, privacy regulations, and fragmented consumer behaviors, a new era of innovation is emerging After a couple years of high growth with big IPOs and funding, the advertising technology industry slowed down Here are the five key trends and takeaways for brands that will dominate the ad-tech space this year. , Oct. The Ad Tech Daily publishes ad tech news, insights, interviews, reports and other updates from the digital advertising industry. Discover 2024's key adtech trends: AI, privacy, innovative ad formats, blockchain, CTV/OTT, and sustainable strategies in advertising. A turbulent Q2 earnings season has divided the adtech sector, as investors sell off shares of The Trade Desk, PubMatic, and Viant, and rally behind AppLovin and Zeta Global. What will The ad landscape faces another year of flux, with antitrust efforts starting to carve out a more level playing field for media Adtech is changing as we enter 2026, and it’s important to keep up with how it shifts. The news: The ad tech sector is experiencing its most significant merger-and-acquisition period since 2022, a sign that the industry is recovering What trends, challenges and opportunities can we expect to see in AdTech and programmatic advertising in 2023? Read our article to find out. The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. To thrive in this dynamic and ever-evolving industry, it is imperative for individuals and businesses alike to comprehend the diverse capabilities and How Google made the ad tech industry revolve around itself ‘All roads lead back to Google,’ the government argued in the first two weeks of its The latest ad industry news, creative trends, business developments, marketing campaigns and branding strategies.

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